Crypto Banking and Blockchain Solutions

---

CrossFi Chain is a pioneering Layer 1 blockchain that seamlessly integrates fiat and cryptocurrency, creating a unified financial ecosystem. Non-custodial payment technology empowers users to control their funds fully while enabling secure and transparent transactions through traditional payment methods like Visa, Mastercard, and AMEX. At the heart of our ecosystem are the CrossFi App—a versatile banking solution—and the CrossFi xApp—a comprehensive DeFi platform. 

The flagship product is, the CrossFi Bank Card, is a non-custodial Debit Card and  that allows instant, worldwide payments directly from wallets such as Metamask, Exodus, Trust Wallet & others.

Positioned as the Apple Pay for crypto, CrossFi is transforming the financial landscape by merging traditional finance with cutting-edge blockchain technology, offering unparalleled access, convenience, and security for users globally.

The Challenge

CrossFi, a groundbreaking Web3 financial ecosystem, sought to position itself as a leader in decentralized finance (DeFi). The goal was to create a unified platform that simplifies Web3 banking for users, removes barriers to crypto adoption, and drives global engagement. Achieving these goals required a cohesive marketing strategy, innovative growth campaigns, and seamless brand alignment.

My Role: Chief Marketing Officer

As Chief Marketing Officer, I led the charge in transforming CrossFi’s vision into tangible results. My responsibilities included:

• Developing a comprehensive marketing strategy for product launches, user acquisition, and community engagement.

• Driving brand awareness by positioning CrossFi as a pioneer in DeFi innovation.

• Launching CrossFi’s xApp ecosystem, enabling seamless crypto banking, liquidity management, and decentralized trading.

• Establishing partnerships with key players in the blockchain industry.

• Navigating the challenges of crypto regulations to ensure compliance while fostering growth.