My Journey as a Fractional CMO: Crypto Marketing Leadership
My Story
I’m Joseph Zammit, a seasoned Fractional CMO with over 25 years of experience in crypto marketing leadership, blockchain innovation, and fintech strategy. My journey started in traditional finance marketing, creating impactful strategies for major financial institutions, and evolved into driving transformations in decentralized finance, digital assets, and Web3.
From Traditional Finance to Fintech and Crypto Leadership
For the first 14 years of my career, I worked in traditional finance marketing, leading multimillion-dollar campaigns and establishing powerful brand identities for financial institutions. My expertise in strategic planning, branding, and cross-channel marketing allowed me to deliver consistent results in a highly regulated industry. Notably, I was instrumental in launching Mediterranean Bank, crafting comprehensive communication strategies to position the bank as a key player in the Maltese financial services sector. My work during this period also included a critical role as a strategic consultant to the Maltese Minister of Finance and Prime Minister from 2006 to 2012. I led high-impact communication initiatives such as:
- Overseeing the communications overhaul for the annual Budget, including the development of the Pre-Budget consultation process and a 360-degree communications strategy.
- Leading national initiatives such as the aH1N1 vaccination awareness campaign to ensure vital health information reached the public effectively.
- Spearheading communications for Vision 2015, a strategic plan designed to position Malta as a global leader in ICT, financial services, and other key sectors.
Pioneering Blockchain and Crypto Legislation
My transition into fintech, blockchain, and crypto saw me playing a pivotal role in the development and enactment of Malta’s world-first comprehensive Distributed Ledger Technology (DLT) legislation. This groundbreaking legal framework—comprising the Malta Digital Innovation Authority Act, the Innovative Technology Arrangements and Services Act, and the Virtual Financial Assets Act—established Malta as a leading jurisdiction for blockchain and cryptocurrency regulation. These laws provided regulatory clarity for businesses launching cryptocurrency exchanges, ICOs, and other DLT services, attracting top blockchain companies to the country. As a result, the firm I led was recognized as Blockchain Law Firm of the Year.
Fintech and Crypto Marketing Expert
Over the past 6 years, I’ve specialized in leading crypto and web3 marketing, helping businesses build strong brands and communities in these fast-paced industries. As Head of Crypto Marketing at Calamatta Cuschieri Finance Group, I led the market launch of Moneybase, Malta’s first Neo-Bank, where I developed integrated crypto and web3 marketing strategies that enhanced brand recognition and drove product adoption.
My expertise extends to:
- Leading token sales and Initial Coin Offerings (ICOs), successfully raising significant capital and expanding investor bases.
- Building and managing engaged crypto communities on platforms like Discord, Telegram, and Twitter, increasing user engagement and brand loyalty.
- Developing blockchain-based content marketing strategies, achieving measurable increases in traffic and user engagement.
- Most recently, as Head of Crypto Marketing at Lama Technology Group, I spearheaded the launch of the Lama app, an innovative hybrid platform integrating crypto and fiat services. Through strategic digital campaigns, influencer partnerships, and community-building efforts, I positioned Lama as a credible player in the fintech and crypto sectors.
Why Work with Me?
What sets me apart is my ability to bridge traditional finance expertise with cutting-edge blockchain and crypto marketing strategies. My leadership is grounded in data-driven insights, community engagement, and creative digital techniques that consistently drive growth and innovation. As a member of the Crypto Valley Association, I stay at the forefront of industry trends, ensuring that my clients are always ahead of the curve.
As a Crypto Fractional CMO, I offer scalable marketing leadership tailored to your business’s needs, whether you’re an emerging crypto startup or a well-established financial institution venturing into blockchain and web3. My unique blend of skills helps businesses navigate complex markets and achieve sustainable growth.