Joseph Zammit: Crypto Marketing Expert & Web3 Fractional CMO

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For the first 14 years of my career, I honed my skills in the banking sector, leading large-scale marketing campaigns and building powerful brand identities for major financial institutions. I mastered strategic planning, branding, and multi-channel outreach in a highly regulated environment, delivering consistent results under pressure. One highlight of this period was spearheading the launch of Mediterranean Bank, where I crafted a comprehensive communication strategy that established the bank as a key player in Malta’s financial services sector.

During this time, I was also entrusted to serve as a strategic communications advisor to Malta’s Minister of Finance and Prime Minister from 2006 to 2012. In this role, I led high-profile national initiatives that taught me the importance of clarity, credibility, and public engagement in messaging. Notably, I oversaw:

• Modernising national budget communications: Overhauled the annual Budget communication process by introducing a pre-Budget public consultation and a 360-degree communications strategy to engage citizens and stakeholders.
   
• Public health awareness campaigns: Directed the nationwide H1N1 influenza vaccination awareness campaign, ensuring critical health information reached the public effectively.
   
• Vision 2015 project: Led communications for Vision 2015, a strategic plan aimed at positioning Malta as a global leader in ICT and financial services.
   

These early experiences in traditional finance gave me a strong foundation in disciplined marketing and taught me how to communicate trust and value—skills that would prove invaluable as I moved into the crypto and Web3 arena.

By the mid-2010s, I found myself at the forefront of Malta’s national move into blockchain. This marked a pivotal point in my journey as a crypto marketing expert and laid the groundwork for my evolution into a Web3 fractional CMO with a deep understanding of regulatory impact.

Transitioning fully into the fintech and crypto space, I played a strategic role in promoting and shaping Malta’s pioneering Distributed Ledger Technology (DLT) regulatory framework. In 2018, Malta became the first country in the world to implement a full legal architecture for blockchain, cryptocurrency, and digital assets, comprising the Malta Digital Innovation Authority Act, the Innovative Technology Arrangements and Services Act, and the Virtual Financial Assets Act. This framework established Malta as a global crypto hub, attracting top-tier blockchain enterprises seeking legal clarity and compliance.

During this critical chapter, I led communications and strategic positioning for a law firm that was instrumental in drafting and promoting these groundbreaking policies. Our collective efforts were recognised when the firm earned the title Blockchain Law Firm of the Year at the Malta Blockchain Summit.

It was an incredibly rewarding period, seeing Malta earn the title “Blockchain Island” and knowing I contributed meaningfully to its foundation. This experience gave me a rare perspective on how regulation, innovation, and messaging intersect, deepening my capacity as both a fintech marketing leader and a strategist embedded in the DNA of the blockchain industry.

 Over the past several years, I’ve specialised in leading crypto and Web3 marketing initiatives, helping businesses build strong brands and vibrant communities in these fast-paced, high-stakes industries. Operating as both a Web3 fractional CMO and a fintech marketing leader, I bring strategic oversight and hands-on execution to projects that demand agility, precision, and market relevance.

As Head of Crypto Marketing at Calamatta Cuschieri Finance Group, I led the go-to-market strategy for Moneybase, Malta’s first home-grown neobank. My role was to design and implement integrated campaigns that blended traditional finance with digital asset offerings, bridging both worlds to drive brand visibility and user adoption. This launch was more than a milestone—it was a signal that crypto could coexist with mainstream finance when backed by the right strategy and leadership.

As a crypto marketing expert, my experience spans:

• Token Sales and ICOs: Successfully led token sale campaigns and Initial Coin Offerings, raising significant capital and expanding investor networks for early-stage projects.
• Community Building: Developed and managed engaged crypto communities across Discord, Telegram, and Twitter, fostering trust, excitement, and long-term user loyalty.
• Content & Growth Strategy: Built blockchain-focused content engines through blogs, thought leadership, and social media, delivering measurable growth in traffic, community size, and search visibility.
• Product Launch Marketing: At Lama Technology Group, I led the market entry for the Lama App, a crypto-fintech hybrid platform. Using targeted digital campaigns, influencer partnerships, and community-first initiatives, I positioned Lama as a trusted player in both sectors.

Today, I leverage this breadth of experience as a crypto marketing consultant and fractional CMO for hire. I collaborate with founders and leadership teams to shape tailored marketing strategies, assemble high-performing teams, and execute campaigns that accelerate user acquisition, elevate brand credibility, and drive sustainable growth. Whether it’s an early-stage startup or a scaling fintech, I know how to align marketing with business objectives at every stage.

What sets me apart is the unique bridge I’ve built between traditional finance and the frontier of blockchain. As a seasoned crypto marketing expert, I bring deep insight from banking and fintech, combined with hands-on leadership in Web3 and decentralised innovation.

This allows me to communicate and strategise across both worlds—translating the trust and rigor required by investors and regulators into community-driven, creative marketing that resonates with today’s crypto audiences. If you’re looking for a Web3 fractional CMO who can navigate a boardroom as easily as a Discord server or an NFT drop, you’re in the right place.

My leadership approach is rooted in data, creativity, and human connection. I believe in backing every campaign with clear metrics, while also building authentic communities that believe in your brand. As a fintech marketing leader, I create strategies that not only perform but also inspire and educate. Through consistent thought leadership, emerging platform insights, and a finger on the pulse of digital trends, I help you stay ahead in a rapidly evolving landscape.

As an active member of the Crypto Valley Association and other global industry groups, I stay connected to the latest shifts in regulation, tech, and consumer behaviour, ensuring the strategies I offer are relevant and future-ready.

Engaging me as your fractional CMO means getting C-level expertise without the C-level overhead. Whether you’re launching a token, scaling a DeFi protocol, or integrating blockchain into an existing financial product, I tailor marketing leadership to your needs. From assembling teams and setting KPIs to executing multi-channel growth strategies, I integrate quickly and act decisively.

My goal is simple: to empower visionary founders and executive teams with strategic marketing that drives real growth. If you’re a founder, CEO, or decision-maker looking for trusted leadership to elevate your crypto, Web3, or fintech project, let’s connect. I’m here to help you navigate complexity, build lasting traction, and write the next chapter of your success.